Action 8.1

Area: 
Cleveland Way
Action: 
Promote directly to the Belgian and Dutch walking market, for which the Trail is easily accessible
Action ID: 
8.1
Theme: 
Engagement
Objective: 
Work with organisations at regional, national and international level to promote the Trail beyond the region
Progress: 
Funding is in place to promote the Cleveland Way and wider walking/cycling opportunities at the Fiets & Wandelbeurs Cycling and Walking Exhibitions in Belgium and the Netherlands in 2015
Lead partner: 
NTO
Partners: 
NYMNPA
SBC
Ryedale BC
Status: 
In progess
Timescale: 
2015 and hopefully succesive years depending on funding
Background information: 
The National Trails are of considerable interest to many walkers from Belgium and the Netherlands. What's more, the eastern based trails of Cleveland Way and Yorkshire Wolds Way are within very easy reach of these users because of the nightly P&O ferry service from Rotterdam and Zeebrugge to Hull. In recent years where funding has allowed we have attended these exhibitions and had a lot of enthusiasm from walkers we have met, who are keen to discuss the precise details of a walking holiday.
Walking and Cycling Exhibition - Belgium