Cleveland Way Action Plan
| Objective | Action | Lead partner(s) | Partners | Status | Progress | Timescale | |
|---|---|---|---|---|---|---|---|
|
Promote the Trail and the range of different experiences it offers. |
Regularly update the National Trails website with new information about the Cleveland Way, including building its sections on Itineraries and events. | National Trail Officer (NTO) | Trail Businesses | In progess | Weekly updates are being carried out. Work on Itineraries is still to do. | continuous | more details |
|
Promote the Trail and the range of different experiences it offers. |
Maximise use of social media in promoting the Trail (especially for sharing photos and user experiences) | National Trail Team | North York Moors National Park Authority (NYMNPA), Redcar &Cleveland Borough Council (R&CBC), Scarborough Borough Council (SBC), Ryedale District Council(RDC), Hambleton District Council (HDC), English Heritage, Walk Unlimited, Natural England, National Trust, Ramblers, Trail Service Providers | In progess | All opportunities are being taken to promote the trail through Social Media. The Cleveland Way Facebook page in particular gets regular updates on volunteer activity | continuous | more details |
|
Promote the Trail and the range of different experiences it offers. |
Improve integration in how the NYMNPA, R&CBC, SBC and the Trail are promoted to visitors (seeking to promote the National Park and Trail as being part of the same experience) | NTO | NYMNPA, R&CBC, SBC, RDC, HDC | Not started | Meeting planned to consider each organisations website and how cross promotion can be improved in places | Start in 2015 | more details |
|
Promote the Trail and the range of different experiences it offers. |
Develop visitor information at key access points and campsites and hostels. | NTO | NYMNPA, Campsite owners, YHA, LEADER | Not started | Seen as an opportunity within the new LEADER programme | 2015 to 2017 but dependant on funding | more details |
|
Promote the Trail and the range of different experiences it offers. |
Promote a diversity of activities that can be enjoyed on the Trail – not just walking. | NYMNPA | NTO, R&CBC, National Trust, English Heritage, Activity Businesses | In progess | Work has taken place in recent years with some success to promote geocaching along the Cleveland Way with the National Trust. In addition the "Top Ten" Experiences promotes ten different experiences along the trail. Further opportunities may be unlocked with access to new funding streams such as the Coastal Communities Fund. | continuous | more details |
|
Promote the Trail and the range of different experiences it offers. |
Collate and promote details of local events along and relevant to the Trail. | NTO | NYMNPA, R&CBC, SBC, Ramblers, National Trust, English Heritage, Event Organisers | In progess | Relevant events are being recorded by the National Trail Officer on the website. Wider partners need to be encouraged to detail their own relevant events | continuous | more details |
|
Promote the Trail and the range of different experiences it offers. |
Develop a ‘resource pack’ for use by Trail partners and tourism bodies, providing ready-made information for promoting the Trail as part of their own marketing activity. | NTO | NYMNPA, R&CBC, SBC | Not started | from 2015 | more details | |
|
Build awareness and use of the Trail for its health and wellbeing benefits. |
Work with health sector organisations to identity and implement health and wellbeing projects | NYMNPA | NTO, R&CBC, NYCC | Not started | from 2016 | more details | |
|
Build awareness and use of the Trail for its health and wellbeing benefits. |
Include appropriate information on the health benefits of outdoor recreation in Trail publicity | NTO | Not started | from 2015 | more details | ||
|
Help people get inspired by the local landscape: its natural and cultural heritage. |
Develop interpretation telling the stories of the different places and communities through which the Trail passes. | NYMNPA | NTO, Businesses, English Heritage, local historians | Not started | It is anticipated that this will take place through North York Moors Tourism Network, plus potentially the Coastal Communities Fund | late 2015 to 2017 | more details |
|
Help people get inspired by the local landscape: its natural and cultural heritage. |
Capitalise on the 50-year anniversary of the Trail in 2019 | NTO | All partners | Not started | from 2017 | more details |
| Objective | Action | Lead partner(s) | Partners | Status | Progress | Timescale | |
|---|---|---|---|---|---|---|---|
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Continue to integrate Trail management in the work of existing volunteer programmes | Maintenance Ranger | NTO, NYMNPA, R&CBC | In progess | Regular volunteer activity takes place on the Cleveland Way at present | continuous | more details |
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Continue to work with apprenticeship schemes, offering opportunities for apprentices to gain experience on the Trail | NYMNPA | Maintenance Ranger | In progess | Apprentice teams are given regular work along the Cleveland Way at present | continuous | more details |
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Offer local farmers and landowners the opportunity to be involved in the maintenance of the Trail (seeking to identify mutual benefits) | National Park Senior Rangers | CLA, NFU, Local landowners, National Trust | In progess | The National Trust currently carry out regular maintenance work along the trail, in particular the cutting of the sections on the coast in their ownership. In addition another coastal landowner cuts his own length of path | continuous | more details |
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Seek to develop off-road options on section between Rievaulx and Nettledale | NYMNPA Senior Ranger | NTO, NYMNPA, Landowner, Parish Council | Not started | from 2016 | more details | |
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Achieve National Trail Quality Standards | Maintenance Ranger | NTO, NYMNPA, R&CBC, National Trust | In progess | Path Quality Standards as set out by Natural England are currently being achieved | continuous | more details |
|
Carry out path maintenance appropriate to the environment and setting of the local landscape |
Monitor and set back the coastal Cleveland Way where necessary, when coastal erosion takes place (to ensure public safety and maintain the enjoyment of the coastal length). | NTO/Maintenance Ranger | NYMNPA/R&CBC/Land Managers | In progess | Coastal length is subject to annual inspection and continuous response to reports from National Park volunteers/ Land Managers/ public | continuous | more details |
|
Work to create routes that provide access for all |
Continue to develop accessible lengths and promotional materials targeted to users with limited mobility (including families) – publicising sections of the Trail that are more widely accessible | NTO | Disabilty Advisers, NYMNPA, R&CBC | In progess | 8 Easy Access Walks are currently available. These will be monitored and revised as necessary and new routes will be developed when possible | reassessment and consideration of new routes in 2016 | more details |
|
Work to create routes that provide access for all |
Seek to remove all wooden stiles along the Trail | National Park Senior Rangers | Maintenance Ranger, R&CBC, Land Managers | In progess | Just 7 wooden stiles remain on the full route at present | till end of 2016 | more details |
|
Work to create routes that provide access for all |
Work with public transport operators to promote access to the Trail | NTO | Bus and rail providers | Not started | to start during the main season of 2015 | more details | |
|
Work to create routes that provide access for all |
Promote a network of circular walks that use the Cleveland Way, to encourage day users to visit. | NTO | NYMNPA/R&CBC/SBC/RDC/HDC/Ramblers/ Walkers are Welcome/ local businesses | In progess | Try a Trail walks and Top Ten Experience walks are already established and being promoted. There will be opportunities to review these and add more where funding allows. | continuous | more details |
|
Support projects aimed at enhancing the Trail corridor |
Prioritise and undertake enhancement work in the trail corridor | NYMNPA Conservation | NTO, Natural England, R&CBC, SBC | Not started | from 2015 | more details | |
|
Support projects aimed at enhancing the Trail corridor |
Monitor and respond to large-scale schemes that have potential to negatively impact on the landscape of the Trail corridor | NYMNPA Planning | NTO, R&CBC, SBC, Ryedale BC, Hambleton DC | In progess | Recent advice has been provided in relation to the proposed Banks Wind Farm north of Guisborough | continuous | more details |
|
Support projects aimed at enhancing the Trail corridor |
Assist the delivery of Coastal Access, making people aware of new access opportunities within the coastal margin and strengthening the identity of the route through urban areas | NTO | Natural England/ NYMNPA/R&CBC/Scarborough BC | In progess | The Coastal Access Report is expected to be published in February or March 2015. | from 2014 | more details |
| Objective | Action | Lead partner(s) | Partners | Status | Progress | Timescale | |
|---|---|---|---|---|---|---|---|
|
Actively involve local community and interest groups in managing and enjoying the Trail |
Engage with local groups to adopt sections of the Trail. | NYMNPA | Maintenance Ranger, NTO, Explorer Club, schools, local communities. scout groups | In progess | The National Parks Explorer Club have adopted 7 lengths of Cleveland Way as part of a pilot scheme. | the pilot project ends in May 2015, when further plans will be made | more details |
|
Actively involve local community and interest groups in managing and enjoying the Trail |
Broaden volunteering opportunities to include activities other than just maintenance – e.g. publicity, user surveys, administration, etc. | NTO | NYMNPA Volunteer Service | Not started | from 2015 | more details | |
|
Actively involve local community and interest groups in managing and enjoying the Trail |
Celebrate the work of landowners/managers in managing the Trail corridor through walk and talk events | NTO | CLA/NFU/land Managers | Not started | from 2015 | more details | |
|
Work with organisations at regional, national and international level to promote the Trail beyond the region |
Work with Walk Unlimited and other Trail Partnerships to raise the profile of Trails at national and international level | Walk Unlimited | NTO, NYMNPA. R&CBC, other Trail Partnerships, especially the northern ones | Not started | from 2015 | more details | |
|
Work with organisations at regional, national and international level to promote the Trail beyond the region |
Promote directly to the Belgian and Dutch walking market, for which the Trail is easily accessible | NTO | NYMNPA, SBC, Ryedale BC | In progess | Funding is in place to promote the Cleveland Way and wider walking/cycling opportunities at the Fiets & Wandelbeurs Cycling and Walking Exhibitions in Belgium and the Netherlands in 2015 | 2015 and hopefully succesive years depending on funding | more details |
| Objective | Action | Lead partner(s) | Partners | Status | Progress | Timescale | |
|---|---|---|---|---|---|---|---|
|
Source funding at local, national and European level for long-term management and promotion of the Trail |
Identify potential funding sources and make applications where viable (working with Partners’ own funding officers to coordinate efforts) | NTO | NYMNPA, R&CBC, SBC, Natural England | In progess | Currently a LIFE+ bid for a Schools "Trail to Classroom" Project and a Green Infrastructure Trail Corridor project is being pursued. We will know if we have been successful by June 2015. Other opportunities currently identified are the new LEADER project and the Coastal Communities Fund. We have received funding to promote the trail as part of the Walking and cycling exhibitions in Belgium and the Netherlands in 2015. | continuous | more details |
|
Source funding at local, national and European level for long-term management and promotion of the Trail |
Assist local groups in applying for funding for projects specific to the Cleveland Way – e.g. HLF, Awards for All, Local Authority grants | NYMNPA | R&CBC, Community Groups, Trail Businesses | Not started | from 2015 | more details | |
|
Source funding at local, national and European level for long-term management and promotion of the Trail |
Develop a visitor giving scheme in relation to events on the Trail | NYMNPA | NTO | In progess | This is currently being pursued by the North York Moors National Park Authority | continuous | more details |
|
Seek opportunites for cross-working with other local initiatives for joint promotion, maintenance and public engagement. |
Ensure the Trail Partnership plays an active role in development of the North York Moors Tourism Network | NTO | NYM Tourism Partnership | In progess | North York Moors Tourism Network events are being attended and actions supported by the Cleveland Way Partnership, such as the "Pink Sheep" campaign | continuous | more details |
|
Seek opportunites for cross-working with other local initiatives for joint promotion, maintenance and public engagement. |
Offer visit packages for journalists through tourism partners | NYMNPA | NTO | Not started | from 2015 | more details | |
|
Develop and maintain an engagement programme with local tourism businesses. |
Develop ‘Trail Champions’ (aka ambassadors) along the route – local people capable of representing the Trail and promoting its interests amongst community groups, businesses and other stakeholders. | NYMNPA | NTO, R&CBC, SBC, Ryedale DC, Hambleton DC, Trail Businesses | Not started | from 2015 | more details | |
|
Develop and maintain an engagement programme with local tourism businesses. |
Develop a ‘Trail Champions’ branding package – a logo that participating businesses can display on their own marketing materials | NYMNPA | NTO, R&CBC, SBC, Ryedale DC, Hambleton DC, Trail Businesses | Not started | from 2015 | more details | |
|
Develop and maintain an engagement programme with local tourism businesses. |
Involve businesses in recording information on Trail users for the purpose of improving visitor profiles | NTO | Trail Businesses | Not started | from 2015 | more details | |
|
Develop and maintain an engagement programme with local tourism businesses. |
Host ‘walk and talk’ days with businesses to network and share knowledge | NTO | NYMNPA, Trail Businesses, Tourism staff | Not started | Possible funding through LEADER for this | from 2016 | more details |
|
Develop and maintain an engagement programme with local tourism businesses. |
Encourage the establishment of a Camping Pod Network | NTO | NYMNPA, Camping Businesses, LEADER | In progess | First meeting held with a Pod owner with an interest in developing the network | 2014 to 2017 | more details |
|
Develop and maintain an engagement programme with local tourism businesses. |
Develop an annual National Trail Day ‘People’s Picnic’, with businesses involved in supplying local produce | NTO | NYMNPA, R&CBC, LEADER, Trail Businesses, Community Groups | Not started | Possible funding through LEADER/ Coastal Communities Fund | from 2016 | more details |
|
Develop and maintain an engagement programme with local tourism businesses. |
Encourage businesses to use the Top Ten Trails Toolkit and website in promoting the Trail and their own products/services | NTO | Trail Businesses | In progess | The Toolkit is being made available to every business that signs up their details to the Cleveland Way website. | continuous | more details |
