Area:
Cleveland Way
Action:
Include appropriate information on the health benefits of outdoor recreation in Trail publicity
Action ID:
2.1
Theme:
Experience
Objective:
Build awareness and use of the Trail for its health and wellbeing benefits.
Lead partner:
NTO
Status:
Not started
Timescale:
from 2015
Background information:
Whilst we need to be wary of "preaching", it is important to help people to realise the huge physical and mental benefits that can be achieved through walking on the Cleveland Way. We propose to look at the messages we give about the Trail and emphahsise the "Happiness" it can bring.
