Area:
Cleveland Way
Action:
Develop ‘Trail Champions’ (aka ambassadors) along the route – local people capable of representing the Trail and promoting its interests amongst community groups, businesses and other stakeholders.
Action ID:
11.0
Theme:
Economy
Objective:
Develop and maintain an engagement programme with local tourism businesses.
Lead partner:
NYMNPA
Partners:
NTO
R&CBC
SBC
Ryedale DC
Hambleton DC
Trail Businesses
Status:
Not started
Timescale:
from 2015
Background information:
In order to boost the promotion of the Cleveland Way, we need a wide pool of people who have an interest in the route to act as Ambassadors for the Trail. There is an opportunity to pilot this approach if the outcome of the Coastal Communities Fund application by the NYMNPA is successful. This would look at a specific "Walking" segment to a series of Ambassador roles that will be available.
