Area:
Cleveland Way
Action:
Develop a ‘resource pack’ for use by Trail partners and tourism bodies, providing ready-made information for promoting the Trail as part of their own marketing activity.
Action ID:
1.6
Theme:
Experience
Objective:
Promote the Trail and the range of different experiences it offers.
Lead partner:
NTO
Partners:
NYMNPA
R&CBC
SBC
Status:
Not started
Timescale:
from 2015
Background information:
This will build on the advice contained in the "Top Tens" Business Toolkit, which currently has some stock photos to use and some ideas of how businesses can connect with the trail. The Resource Pack can be developed as funding allows to provide more photos, video and standard sentences to describe the Trail and the experiences that it offers.
